Transformation Trends Disrupting the Finance Function 2024

Are you ready to discover what Trends our community has highlighted for 2024 in our latest community-led research report?

“We must embrace the new Triple A Troika in Finance”

From our latest community-led research report embarks on a captivating journey through the rapidly evolving landscape of the digital finance function, spotlighting the vital 'Triple A' troika of Analytics, Automation, and Agility.

This groundbreaking exploration heralds a seismic shift towards a digitally-empowered, AI-influenced finance function, diving deep into the transformative effects of AI including Generative AI (GENai).

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So... what do we uncover in this report?

  • Is Generative AI the most exciting technology to impact CFOs?
  • What is the biggest “human” challenge this year?
  • Why do only 5% believe finance skills alone are critical?

How do members access the report?

All Pro & Exec GENCFO members can access the Research Report below via our community platform.

Thanks to our Exec Members!

A special thank you to our Exec members listed below, for taking the time to provide us and our community with awesome insights:

  • William Fillias, Finance Director of Global Product Strategy, GSK
  • Kat Lees, Finance Director, Gem Imports
  • Chengai Ruredzo, Financial Controller, Open Energy Market
  • Dan Misra-Jones, CFO, Bramerton Co.

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Not a member but want to buy the Community Research Report?

If you are not a member but wish to buy our Community Research, you can do so for £79. If you wish to purchase the report, you can do it by clicking below.

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This Community Research Report was created in partnership with Planful.


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Christopher Argent, Founder, GENCFO

Chris is the founder and MD of and creator of the Digital Finance Function Model and a contributor to many articles on our platform. Chris focuses on the shift toward digital transformation in accounting and finance, shows you what good looks like, then helps to get you there!

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