Leadership Reimagined: Your Blueprint for Change

Equip yourself and your teams with the tools to thrive in the age of rapid transformation in 2025’s Community Research Report.

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Transformation is not a technology problem; it’s a leadership opportunity.- Tariq Munir, PepsiCo

In an era of technological disruption, finance leadership is entering a ‘role revolution’ evolving beyond traditional metrics. 

This Trends Research Report, developed in collaboration with the GENCFO Community, offers a strategic, sustainable vision for the future, integrating purpose, technology, and people into a roadmap for success.

‘’The role revolution will not be televised, so we need to act, people first, so change isn’t done to us, but led by us.’’ - Chris Argent, GENCFO.

What you'll learn from this report?

  • The 7 interconnected trends over the past twelve months shaping the future of finance - a lot better
  • How to lead with people in mind, address change fatigue and improve employee satisfaction.
  • The barriers to automation and how to fix them.
  • Practical tips to break silos, accelerate teamwork, and embrace the latest tools for cross-functional success.
  • The steps to be taken to redefine Finance’s role in driving strategy, sustainability, and growth.

 

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Thanks to our Community & Members!

A special thank you to our Community & Members below, for taking the time to provide us and our community with incredible insights:

  • Tariq Munir - Finance Transformation Lead, Pepsico 
  • Lavinia Ritchie, VP, Digital Finance, Uniper 
  • Emmalene Maxwell, CFO, The Fold  

How do GENCFO Members access the report?

All GENCFO members can access the Research Report below via our member platform.


This Community Research Report was created in partnership with Frontline Accounting.

Author

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Christopher Argent, Founder & MD, GENCFO
GENCFO Team

Former CFO, Analytics & Finance Transformation Lead, and Founder of GENCFO, Chris is also the creator of the Digital Finance Function Model. Chris specialises in guiding organisations through the shift towards digital transformation in accounting and finance, demonstrating what success looks like and providing the support needed to achieve it.

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