Leadership Reimagined: Your Blueprint for Change
“Transformation is not a technology problem; it’s a leadership opportunity.” - Tariq Munir, PepsiCo
In an era of technological disruption, finance leadership is entering a ‘role revolution’ evolving beyond traditional metrics.
This Trends Research Report, developed in collaboration with the GENCFO Community, offers a strategic, sustainable vision for the future, integrating purpose, technology, and people into a roadmap for success.
‘’The role revolution will not be televised, so we need to act, people first, so change isn’t done to us, but led by us.’’ - Chris Argent, GENCFO.
What you'll learn from this report?
- The 7 interconnected trends over the past twelve months shaping the future of finance - a lot better
- How to lead with people in mind, address change fatigue and improve employee satisfaction.
- The barriers to automation and how to fix them.
- Practical tips to break silos, accelerate teamwork, and embrace the latest tools for cross-functional success.
- The steps to be taken to redefine Finance’s role in driving strategy, sustainability, and growth.
Thanks to our Community & Members!
A special thank you to our Community & Members below, for taking the time to provide us and our community with incredible insights:
- Tariq Munir - Finance Transformation Lead, Pepsico
- Lavinia Ritchie, VP, Digital Finance, Uniper
- Emmalene Maxwell, CFO, The Fold
How do GENCFO Members access the report?
All GENCFO members can access the Research Report below via our member platform.
This Community Research Report was created in partnership with Frontline Accounting.
Author
“Chris Argent isn’t here to play by finance’s old rulebook - he’s here to rewrite it.” From challenging outdated corporate thinking to rallying finance leaders around a more connected, adaptable future, the founder of GENCFO is leading a quiet revolution in how CFOs and finance leadership work, think, and influence. Chris Argent, founder of GENCFO, is a finance leader redefining the role beyond business partnering. A self-described “reluctant accountant,” he’s built a global community for progressive accounting and finance leaders who value connection over competition and action over tradition. Chris believes the greatest risk to the profession is clinging to outdated norms, and that mindset and adaptability outpace any technological change. His work champions leaders who turn new ideas into real-world change, blending people-centred strategies with new ways of working and technology. In conversations, he challenges, provokes, and inspires - proving that the future of finance belongs to those ready to lead it together.