be part ofThe Future Of Finance

Join a new community of forward-thinking finance and accounting professionals who are transforming their businesses and careers.

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want to expand your senior accounting and finance network?DIFFERENT INDUSTRIES, ALL FUTURE FOCUSED

'What do GENCFO do?'

Well, where do we start? The best way to understand us: The GENCFO Content Fix. Our content subscription gives you FREE access to our monthly webinars, interviews with trailblazing community members, insights from our Preferred Partners, plus a whole load more. It's the best way to catch up on the future of finance and accounting, and with monthly email updates straight to your inbox, it's the easiest way to stay ahead.

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the GENCFOMEMBERSHIP PACKAGE

Private Events

Our Masterminds and Power Hours help you collaborate with fellow finance peers on the key topics shaping our industry.

Ask Questions, Get Answers

CPD-Accredited Videos

Over 100+ hours on topics from AI and Automation, to Leadership and Talent. Updated every month with the hottest topics in finance and accounting.

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Curated Cohorts

Join a cohort that understands your needs. Forge new connections, find support, and thrive in your new network. Select from Growth, SME and Enterprise cohorts.

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Members Hub

Chat with your fellow members via a private platform, explore exclusive content at your own pace, and get your questions answered.

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UpcomingEvents

21st of Oct 2025, 11:00 to 12:00 BST

SME Power Hour - Online

Participate in our virtual Power Hours for swift insights. Engage in discussions guided by topic voting, offering instant opinions and valuable answers.
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21st of Oct 2025, 13:00 to 14:00 BST

Enterprise Power Hour - Online

Participate in our virtual Power Hours for swift insights. Engage in discussions guided by topic voting, offering instant opinions and valuable answers.
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4th to 6th of Nov 2025

Virtual Learning Event - GENCFO Impact 2025

Get ready to stop watching the transformation - and start leading it, at GENCFO Impact
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13th of Nov 2025, 14:00 to 15:00 GMT

No More AI Hype. - Real Results From Finance Teams

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27th of Nov 2025, 18:30 to 22:00 GMT

Smells Like - CFO Spirit

Explore how leaders can move from scorekeepers to strategic drivers of change - in person!
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2nd of Dec 2025, 08:00 to 09:00 GMT

Masterminds - GENCFO Exec

This is your opportunity to exchange insights, challenge ideas, and build meaningful connections with fellow senior finance professionals.
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2nd of Dec 2025, 12:00 to 13:00 GMT

SME Power Hour - Online

Participate in our virtual Power Hours for swift insights. Engage in discussions guided by topic voting, offering instant opinions and valuable answers.
read more
2nd of Dec 2025, 14:00 to 15:00 GMT

Enterprise Power Hour - Online

Participate in our virtual Power Hours for swift insights. Engage in discussions guided by topic voting, offering instant opinions and valuable answers.
read more
4th of Dec 2025, 14:00 to 15:00 GMT

GENCFO Talks - Online

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9th of Dec 2025, 12:00 to 13:00 GMT

SME Power Hour - Online

Participate in our virtual Power Hours for swift insights. Engage in discussions guided by topic voting, offering instant opinions and valuable answers.
read more
9th of Dec 2025, 14:00 to 15:00 GMT

Enterprise Power Hour - Online

Participate in our virtual Power Hours for swift insights. Engage in discussions guided by topic voting, offering instant opinions and valuable answers.
read more

TrendingInsights

Explaining the thinking behind GENCFO Live!
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A big announcement!
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Part 2 of our mission details why progress, combined with a mission, equals IMPACT.
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When our community need the tools, skills, and knowledge to thrive, GENCFO Impact is there to step in.
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We just celebrated our 100th episode of “It’s not all about the numbers!” podcast, where I talk to leaders about what it takes to be a modern leader today. It’s been insightful!
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Networking is often seen as a dirty word. But not to us.
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Ahead of GENCFO's inaugural US event, Revelwood sits down with Chris Argent to discuss the expansion.
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Why GENCFO is evolving its member events
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with Marie Charpentier
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Ever wondered why GENCFO exists?
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So what does it mean to you? Here are a few signals that may make you a good fit for GENCFO!
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For the first time ever, GENCFO is entering the US market with out inaugural GENCFO Talks event — taking place with the support of Revelwood.
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A look back at the GENCFO Awards!
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I’ll be honest — this year’s Summit felt different. Bigger, yes. But also bolder. Because this wasn’t just another event where we talk about transformation — this was a moment where the finance function showed up and said: we’re doing it.
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Let’s skip the theory and the fluff — this is what CFOs are really dealing with. At this year’s GENCFO Summit, we ran four standout Masterclasses. Not because they were trendy. Because they were necessary.
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This isn’t hype. This is happening. Now.
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Finance is facing a paradox. Without reliable, well-managed data, even the most advanced AI can’t help you. At our last Meet, we had a candid straight-talking conversation about where the real value lies—and spoiler alert, it starts with your people, not your tech.
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REAL WORLD INSIGHTS, DRIVEN BY OUR COMMUNITY

Our annual community trends report drives real-world insights, not hype. At each of our GENCFO member events, we deep dive into trends, allowing you to have your say.

REAL WORLD INSIGHTS, DRIVEN BY OUR COMMUNITY

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gencfo is loved by allFINANCE, MEMBERS, INSTITUTIONS & MORE

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The stalwart of progressive finance leaders of tomorrow.

Selina Butterfield-Mashoofi, CFO, CENTRAL CO-OP

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There is much more of a community feel, and people don't take themselves too seriously

Tanbir Jasimuddin, Finance Director, DWF

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Thanks to everyone on GENCFO. Its always good to know one isn’t alone

Simone Collins, Senior Financial Controller, SONY

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The community is really progressive which interests me when developing people, as I say, ‘Listen, Learn, Lead’, that is GENCFO.

Johan Olsson, CFO, Volvo Car UK

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GENCFO is an incredible learning experience with lots and lots of ideas for further steps. Thank you very much 🙏

Nataliya Irvine, Finance Business Partner, Capgemini

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GENCFO provides practical learning opportunities on topics that are relevant to my current role as well as immersion into more forward-thinking topics like AI and automation

Pritesh Mistry, Finance Manager, Asda

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Being part of GENCFO has been about learning from each other, exchanging ideas, and elevating the finance function together.

Shivi Jain, FP&A Director, AMEX GBT

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When moving jobs, I used the community for advice. I would never have had the confidence to act without the support of the community.

Sarah Courtman, Senior Finance Manager, Marks & Spencer