Need Some Big Ideas to Take and Use? Look no Further.
At GENCFO Impact 2025, every keynote, panel and hallway conversation pointed to the same truth: the real transformation happening in finance is human. Not a single big idea, but a pattern. A shift in mindset, ownership and behaviour that’s redefining what modern finance leadership looks like.
Taken from the top 5 most popular sessions at GENCFO Impact 2025, this ebook distils the unifying lessons leaders kept coming back to.
Why this, why now?
Because modern finance leadership isn’t about chasing trends. It’s about building teams, systems and cultures that can adapt, experiment and lead.
If you want the real story behind today’s finance transformation, this is it.
Author
“Chris Argent isn’t here to play by finance’s old rulebook - he’s here to rewrite it.” From challenging outdated corporate thinking to rallying finance leaders around a more connected, adaptable future, the founder of GENCFO is leading a quiet revolution in how CFOs and finance leadership work, think, and influence. Chris Argent, founder of GENCFO, is a finance leader redefining the role beyond business partnering. A self-described “reluctant accountant,” he’s built a global community for progressive accounting and finance leaders who value connection over competition and action over tradition. Chris believes the greatest risk to the profession is clinging to outdated norms, and that mindset and adaptability outpace any technological change. His work champions leaders who turn new ideas into real-world change, blending people-centred strategies with new ways of working and technology. In conversations, he challenges, provokes, and inspires - proving that the future of finance belongs to those ready to lead it together.