Trial ourPro Membership
instant access FREE TWO MONTH TRIAL
Join our FREE two month pro member trial and be part of a dynamic community of accounting and finance professionals where honest, peer learning and conversations ignite innovation and growth.
Whether you're a current or aspiring CFO or looking to forge a new path, connect with peers who value your unique perspective and help push the boundaries of accounting and finance.
This trial is for Pro Membership which is focused on online learning, content and connection, if you are a senior leader you may be more interested in our Exec Membership.
why GENCFO?
The future of accounting and finance isn't just about numbers - it's about people!!!!!
At GENCFO, we are a community that values the power of connection and the endless possibilities that emerge when ambitious minds come together. We cover a wide range of progressive topics and share diverse experiences to support each other's growth.
Our peer-to-peer approach fosters genuine connections and open conversations, breaking down barriers and hierarchies. It’s like chatting with friends over coffee or wine, sharing experiences that only fellow finance leaders can truly understand.
“The advice I get from my peers is priceless. I am always looking for opportunities to grow, and the community has really supported me.”
Amina Begum | Finance Business Partner, Lego Group
“GENCFO is amazing! The learning and connection is outstanding, I even appeared on the “It's not all about the numbers!” podcast.”
Shaun Fenwick | Finance Manager, Brixton Brewery
why PEER LEARNING?
In a world that's changing faster than ever, continuous peer learning isn't just important - it's essential!
Peer learning leverages the collective wisdom of our diverse community, providing fresh perspectives and practical solutions that you can apply in your own role. Advice, opinion and direction that can't be found in text books, or GENai.
Finance professionals often face unique challenges and can sometimes feel like outsiders. A peer learning approach empowers you to take charge of your future by supporting each other’s personal and professional development through both structured content, informal conversation and peer to peer connection.
“GENCFO is an incredible learning experience with lots and lots of ideas for further steps. Thank you very much 🙏.”
Nataliya Irvine | Finance Business Partner , Capgemini
“GENCFO provides practical learning opportunities on topics that are relevant to my current role as well as immersion into more forward-thinking topics like AI and automation”
Pritesh Mistry | Finance Manager, ASDA
why NOW?
With continuous and rapid developments in our workplaces and profession, now is the time to unite with peers who understand the need for change.
Our conversations stand out because our expectations and ambitions are progressive and different.
Together, we are ready to face these challenges head-on.
“Being part of GENCFO has been about learning from each other, exchanging ideas, and elevating the finance function together.”
Shivi Jain | FP&A Director, AMEX GBT
“The community is really progressive which interests me when developing people, as I say, ‘Listen, Learn, Lead’, that is GENCFO.”
Johan Olsson | CFO, Volvo Car UK
learn from EXPERIENCE
Learning comes in many shapes and sizes, and GENCFO's combination of content, connections and community, is the most experiential approach to personal and professional development.
Break free from the old ways together. Let's get real, go big, and be ourselves.
learn from LEADERS
With video content from GENCFO Talks, GENCFO Summit, and GENCFO Academy, featuring your peers sharing their expertise on the hottest finance topics.
From panel discussions and keynote speeches to masterclass videos and leadership interviews, watching your peers in action offers a dynamic way to learn and stay informed.
meet your PEERS
Join our virtual events to connect with other finance professionals face-to-face. Our live discussions, watchalongs, and community social gatherings provide opportunities to build knowledge and meaningful relationships.
By meeting your peers, you can expand your professional network, find potential mentors or collaborators, and form connections with people who understand your professional journey.
“Thanks to everyone on GENCFO. Its always good to know one isn’t alone”
Simone Collins | Finance Business Partner, Sony
listen to EXPERTS
Immerse yourself in conversations with fellow finance professionals who share their real-world experiences and insights.
Through our leadership articles, myth-busting reports, webinars and the “It’s Not All About the Numbers!” podcast, you'll hear firsthand how others are navigating challenges, embracing change, and driving innovation in accounting and finance.
support your PEERS
Stay connected through our online member directory, where you can engage in discussions, ask questions, and share resources.
Whether you're seeking advice on a specific challenge, looking to bounce ideas off someone, or simply want to chat about the latest industry developments, connecting with your peers offers ongoing perspective and camaraderie. This continuous interaction makes you feel part of a community that values openness, transparency, and genuine support.
“When moving jobs, I used the community for advice. I would never have had the confidence to act without the support of the community.”
Sarah Courtman | Senior Finance Manager, M&S
collaborate as a COMMUNITY
Engage with seasoned senior leaders (Exec Members) and industry experts within the GENCFO community.
Participate in online discussions, mentorship programs, and expert-led webinars that provide invaluable insights and guidance. This collaboration not only fosters your personal and professional growth but opens up a new world of opportunity for members.
together we THRIVE
By facilitating collaboration with all members of the community at all levels of their career, we can learn, connect and thrive!
We invite the best speakers and contributors, many who are Exec Members, so Pro Member can thrive. Let's break free from the old ways together.
Sign up now, you can upgrade or cancel your subscription at any time.
“GENCFO thrives because we grow together. By breaking free from old ways, we create a space for every member to learn, connect, and truly excel.”
Chris Argent | Former CFO and MD, GENCFO
what is INCLUDED?
virtual EVENTS
Attend member-only events from anywhere, including our popular Lunch & Learn sessions and our interactive community watchalongs.
summit PASSES
In addition to having access to our Summit and Academy on demand, you will also receive complimentary live passes to both!
cpd-accredited CONTENT
Watch over 100 hours of CPD-accredited video content from our past Summits, Academy and Talks webinars, and more.
community PLATFORM
Connect with like-minded members in different interest groups via our community platform, including Future Leaders, Women in Finance and more.
live EVENTS
Invitation offers and discounts to our member live events including the GENCFO Awards aka The Genny's and GENCFO Meets.
member RESEARCH
Every quarter, we produce a cutting-edge research report on trends in the community, and you can access it for free.
mentor GROUP
Our community has both senior and early career members. Join our Mentorship Programme Group to connect with mentors and mentees!
exclusive COMMUNICATIONS
As part of your Pro Membership, our team will help you get the most our of being a member and personally stay in touch with you and your aims.
trial or buy PRO MEMBERSHIP
Founded by finance professionals for finance professionals, our mission is to make current and future CFOs the heroes of the next generation of sustainable, high-performing businesses.
or just do it… become a PRO MEMBER
“I can not wait to welcome you to the GENCFO Community, see you online or at our next learning and connecting event, very soon!”
Kira Cluer | Community Success Manager, GENCFO
This trial is for Pro Membership which is focused on online learning, content and connection, if you are a senior leader you may be more interested in our Exec Membership.