AboutGENCFO

where it BEGAN

Our community was founded in 2009, in the early days of digital finance transformation.  

Chris Argent, an accounting professional who had been through several transformation programmes with leading-edge corporations, established GENCFO on LinkedIn, initially as a means of sharing his knowledge and expertise with his peers.

redefining ACCOUNTING & FINANCE

We understand the traditional barriers that exist in accounting and finance roles, confining us as the ‘numbers people’. 

But we believe in something better. Through knowledge and sharing of wisdom collectively, we can break the shackles of legacy processes and opinions to establish the function as a key driver of business value.

Acquiring the most up-to-date skills in data and digital requires continuous learning and business collaboration. We’re here to help make that learning, continuous, engaging and career-defining.

empowering the EVOLUTION

• We meet the heroes already out there making change, and share what they know.
• We consolidate the latest thinking and insights into reports that make it easier for you to decide what to action next.
• We partner with leading finance organisations. 
• We create community events where you can network and hear big-thinking leadership speak. 

community-FIRST

“I believe in the power of our profession to transform business for the better.

 

The energy, goodwill and ambition in the community we have created makes me incredibly proud. And why not have lots of fun doing it!” 

Chris Argent, MD & Founder, GENCFO

the future is GENCFO

Our mission is all about helping you become an empowered finance professional through networking and shared learning.

Start your journey of becoming a hero of the finance function today.

Become a member

“The stalwart of progressive finance leaders of 
tomorrow.”

 

Selina Butterfield-Mashoofi, 
CFO

"GENCFO is different because it is the only forum that focusses on how digital tech can help CFO’s."

 

Tanbir Jasimuddin, 
FINANCE DIRECTOR