Transformation Trends Disrupting the Finance Function 2024
“We must embrace the new Triple A Troika in Finance”
From our latest community-led research report embarks on a captivating journey through the rapidly evolving landscape of the digital finance function, spotlighting the vital 'Triple A' troika of Analytics, Automation, and Agility.
This groundbreaking exploration heralds a seismic shift towards a digitally-empowered, AI-influenced finance function, diving deep into the transformative effects of AI including Generative AI (GENai).
So... what do we uncover in this report?
- Is Generative AI the most exciting technology to impact CFOs?
- What is the biggest “human” challenge this year?
- Why do only 5% believe finance skills alone are critical?
How do members access the report?
All Pro & Exec GENCFO members can access the Research Report below via our community platform.
Thanks to our Exec Members!
A special thank you to our Exec members listed below, for taking the time to provide us and our community with awesome insights:
- William Fillias, Finance Director of Global Product Strategy, GSK
- Kat Lees, Finance Director, Gem Imports
- Chengai Ruredzo, Financial Controller, Open Energy Market
- Dan Misra-Jones, CFO, Bramerton Co.
Not a member but want to buy the Community Research Report?
If you are not a member but wish to buy our Community Research, you can do so for £79. If you wish to purchase the report, you can do it by clicking below.
This Community Research Report was created in partnership with Planful.
Author
“Chris Argent isn’t here to play by finance’s old rulebook - he’s here to rewrite it.” From challenging outdated corporate thinking to rallying finance leaders around a more connected, adaptable future, the founder of GENCFO is leading a quiet revolution in how CFOs and finance leadership work, think, and influence. Chris Argent, founder of GENCFO, is a finance leader redefining the role beyond business partnering. A self-described “reluctant accountant,” he’s built a global community for progressive accounting and finance leaders who value connection over competition and action over tradition. Chris believes the greatest risk to the profession is clinging to outdated norms, and that mindset and adaptability outpace any technological change. His work champions leaders who turn new ideas into real-world change, blending people-centred strategies with new ways of working and technology. In conversations, he challenges, provokes, and inspires - proving that the future of finance belongs to those ready to lead it together.