"Put Me In, Coach!” - How FP&A Can Get off the Bench and Become a Strategic MVPUS Edition!
Book My Place
Host: Chris Argent, Founder and MD, GENCFO
Speakers:
- Paul Barnhurst, Founder, The FP&A Guy
- Dino Daddona, VP Finance Transformation, Americas, Revelwood
In today’s fast-paced game, FP&A must lead the strategy, not just play the support act.
61% of FP&A teams report moderate or significant challenges with reliable and accessible data.*
Not tech. Not skills. That means the real blocker to business impact isn’t what you have, it’s how you work.
In a world of constant change, old-school planning, spreadsheets behind closed doors, and siloed conversations are no longer enough. If FP&A wants a seat at the strategy table, it’s time to step off the sidelines.
GENCFO Talks isn’t your standard webinar. You won’t hear endless buzzwords and
tenuous theory from consultants, but real, practical solutions from finance leaders who’ve been there and done it.
We’ll break down how modern FP&A teams are becoming their CFO’s MVP. Not by adding more tools, but by transforming culture, building stronger cross-functional collaboration, and sharing accountability for results.
You’ll walk away with:
- A playbook to turn planning into a team sport, without losing a grip of the numbers
- Tactics to manage resistance and get the business aligned
- Real-world examples of how open planning drives faster, smarter decisions
If you're tired of finance just delivering “the numbers,” and ready to be the team that shapes the strategy, this is your call-up.
*2025 AFP FP&A Benchmarking Survey Report