How to Defeat A Monster: The GENCFO Mission
At GENCFO, everything we do is about pushing the profession forward.
How to Defeat a Monster was created not just to tell a story, but to shine a light on why change is non-negotiable. Finance is standing at a crossroads — old ways of working are holding us back, while digital, data, and community are opening new doors.
This story exists to energise and empower our members to take that step forward, together.
The bigger mission? To build a progressive, connected, and impactful finance community that doesn’t just keep up with change, but leads it. That’s why this matters; because the future of finance won’t be written by tradition, it will be written by us.
Author
“Chris Argent isn’t here to play by finance’s old rulebook - he’s here to rewrite it.” From challenging outdated corporate thinking to rallying finance leaders around a more connected, adaptable future, the founder of GENCFO is leading a quiet revolution in how CFOs and finance leadership work, think, and influence. Chris Argent, founder of GENCFO, is a finance leader redefining the role beyond business partnering. A self-described “reluctant accountant,” he’s built a global community for progressive accounting and finance leaders who value connection over competition and action over tradition. Chris believes the greatest risk to the profession is clinging to outdated norms, and that mindset and adaptability outpace any technological change. His work champions leaders who turn new ideas into real-world change, blending people-centred strategies with new ways of working and technology. In conversations, he challenges, provokes, and inspires - proving that the future of finance belongs to those ready to lead it together.