Rethinking Events, Rethinking Finance: The Big Idea Behind GENCFO Live
“Take the desks away, and suddenly people start talking. That’s when the magic happens.”
Chris and Mike swap spreadsheets for stage plans in this behind-the-scenes look at GENCFO Live, their upcoming event designed to flip the tired conference model on its head. Forget endless PowerPoints and polite applause — this is about real conversation, real learning, and smashing the stereotypes that hold finance back.
From why the finance profession still struggles for a “seat at the table” to how liberating structures can turn a room of strangers into collaborators, the duo unpack what makes an event — and a profession — truly transformational. Along the way, they share stories of chaotic government workshops, post-it-powered breakthroughs, and why biscuits might just be the secret to better business.
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Author
“Chris Argent isn’t here to play by finance’s old rulebook - he’s here to rewrite it.” From challenging outdated corporate thinking to rallying finance leaders around a more connected, adaptable future, the founder of GENCFO is leading a quiet revolution in how CFOs and finance leadership work, think, and influence. Chris Argent, founder of GENCFO, is a finance leader redefining the role beyond business partnering. A self-described “reluctant accountant,” he’s built a global community for progressive accounting and finance leaders who value connection over competition and action over tradition. Chris believes the greatest risk to the profession is clinging to outdated norms, and that mindset and adaptability outpace any technological change. His work champions leaders who turn new ideas into real-world change, blending people-centred strategies with new ways of working and technology. In conversations, he challenges, provokes, and inspires - proving that the future of finance belongs to those ready to lead it together.