For the 100th episode of It’s Not All About the Numbers, Chris and Mike are joined by two special co-hosts who also happen to be CFOs — Dominique Highfield of Bloom & Wild and Brad Channer of UBO. Together, they look back at a century of episodes and dig into what “it’s not all about the numbers” really means when you’re leading from the finance seat. From storytelling and authenticity to sales calls with Google, they share how the role often stretches far beyond spreadsheets.
The conversation also dives into adapting leadership styles to your audience, how “different jackets” help you show up effectively in boardrooms and pubs alike, and the power of both firmness and friendliness in building trust. They open up about imposter syndrome, burnout, and why community — whether it’s a handful of trusted peers or a buzzing WhatsApp group — is vital to thriving in the CFO role. Rounding it all out, the crew debates whether leaders are born, made, or just faking it better than the rest.
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“Chris Argent isn’t here to play by finance’s old rulebook - he’s here to rewrite it.” From challenging outdated corporate thinking to rallying finance leaders around a more connected, adaptable future, the founder of GENCFO is leading a quiet revolution in how CFOs and finance leadership work, think, and influence. Chris Argent, founder of GENCFO, is a finance leader redefining the role beyond business partnering. A self-described “reluctant accountant,” he’s built a global community for progressive accounting and finance leaders who value connection over competition and action over tradition. Chris believes the greatest risk to the profession is clinging to outdated norms, and that mindset and adaptability outpace any technological change. His work champions leaders who turn new ideas into real-world change, blending people-centred strategies with new ways of working and technology. In conversations, he challenges, provokes, and inspires - proving that the future of finance belongs to those ready to lead it together.