Digital Transformation TrainingFor Finance Professionals

Time you got acquainted with an accredited digital transformation course run by experts in the field. We call it FLIP.

You'll learn everything from success factors to leading cultural change, with continuous support in a private peer network.

When is our next course? 

Join us on 19th and 20th of September, live in London. 

Enrol Today



Is this for you?

If you want to become the go-to person in your team for digital transformation, or want to send someone from your team to become that, then FLIP is for you. 

What will you learn?

Join the most experiential live training in the profession and develop a deep understanding of what digital transformation means for you and your business, including:

  • Practicalities of getting transformation going
  • Building a successful transformation and success factors
  • The levers of digital transformation
  • Frameworks to action strategies 
  • Necessary steps to lead cultural and technical changes



Meet your experts

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Chris Argent, Managing Director, GENCFO

Seeing a need for a unifying framework combining traditional accounting and finance and the new data-enabled digital finance function, Chris developed the Digital Finance Function Model and GENCFO, a community of over 100,000 members.

Mike Rose, Transformation Specialist

A leading transformation specialist, Mike's background is in intellectual property, digital and data, helping people and organisations transform by focusing on understanding their intentions and then developing collaborative relationships.

Course Structure

How it works

  • 2 days of experiential learning in London
  • Live delivery by Mike Rose & Chris Argent
  • Expert multimedia materials and activities
  • Facilitated learning, both individually and as a group
  • Post-event, the cohort will engage in a check-in to further embed the program outcomes.

Programme resources

  • Digital Transformation course content
  • GENCFO FLIP canvases
  • Private online community group
  • GENCFO community network


The cost of the training is £950 per person (including vat).

Are there discounts or bursaries?

GENCFO Pro and Exec Members are eligible for a discount. If you are a self-funder or based at a charity, you are welcome to discuss bursaries. There are also team discounts available.

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What's next?

Option 1 | Enrol today 


19th & 20th September

Option 2 | Contact Us

Book a call


“GENCFO brings together the new world of digital and the new class of modern accounting and finance into one collaborative group.” 



Claire Bennison, 

“Chris’s enthusiasm helped me to understand what digital transformation is all about, 
as well as the impact it can have.”



Crystal Haygreen, 

“Generation CFO is a good starting point for your journey into the next generation of the finance function, and they can help link you to people and resources.” 

Jurgen Faisst,