Chris Argent - Transformation Thought Leader and Founder of Generation CFO
Chris Argent is a visionary leader in the world of digital accounting and finance, widely recognised for his pioneering work in transforming the finance function for the 21st century. As the founder of Generation CFO, Chris has been at the forefront of advocating for a new era in financial management, where digital innovation, data analytics, and strategic insight converge to redefine the role of business finance professionals.
Identifying a critical gap in the way finance functions operate, Chris developed the innovative Digital Finance Function Model (DFFM). This model serves as a guiding framework to integrate the core principles of traditional finance with the dynamic capabilities of digital technology, emphasising the pivotal role of data and automation in modern financial practices.
Chris is particularly renowned for advocating the 'Triple-A Troika' in accounting and finance - Agility, Analytics, and Automation. This concept has become a cornerstone of his thought leadership, encapsulating the essence of a modern, responsive, and technologically empowered finance function. Through his advocacy, Generation CFO has emerged as the definitive platform for finance professionals seeking to navigate the complexities of digital change and transformation.
With a career spanning over four decades, Chris's expertise lies in bridging the gap between traditional finance and the evolving digital landscape. His journey in finance has seen him hold various senior finance and transformation roles at global companies, where he consistently drove the adoption of cutting-edge technologies and methodologies, reshaping CFO visions and financial practices to be more responsive, efficient, and forward-thinking.
As a speaker, Chris brings a wealth of knowledge, energy, and inspiration. His talks are not only informative but also engaging, filled with real-world examples, practical advice, and a forward-looking perspective. His ability to demystify complex concepts and showcase the tangible benefits of embracing digital change makes him a sought-after speaker at international conferences and corporate events.
Chris is also a prolific writer on change and transformation strategy, and a commentator on digital accounting and finance trends, contributing to various publications and platforms, including his own research and book The CFO's Startup - how to make lasting business change in a digital world. His mission is to equip 1,000,000 finance professionals with the mindset and understanding needed to thrive in an ever-changing business world, making him a true ambassador for the profession and the digital business revolution.