Welcome back to For the Love of Finance, the series where we decode insights from finance leaders and turn them into practical insights for your career.
In episode 2 we sat down with Philip Watson, CFO of Paddle, to talk about how much the CFO’s responsibilities have expanded and how they can overcome challenges when pursuing efficiency and strategic growth.
Before joining Paddle, Philip was a leader at private equity firm Hg Capital, helping their portfolio companies find ways to become more profitable. Before that, he worked for over seven years at ZoomInfo, where he started several important finance-related teams and helped the company grow to over $1.2 billion in yearly revenue.
Read on (or watch the video above) for insights on navigating growth, technology and transformation. Find out about the skills and characteristics that define the modern CFO.
The CFO can no longer afford to be siloed. They’re now expected to be familiar with every aspect of the business. Marketing teams need the CFO’s perspective on ROI, developers need financial frameworks, and investors need a business partner who understands the organisation’s very core.
CFOs earned their seat at the strategy table during COVID. Their ability to guide businesses through uncertain waters cemented their role as more than just budget balancers. Now, that strategic partnership is the baseline expectation.
How do the best CFOs approach scaling? They begin by resetting their own expectations and those of their teams. Growth doesn’t happen magically – it demands faster processes, greater efficiency, and most importantly, clarity about the ‘why’ behind growth goals.
Finance teams are constantly under pressure to increase efficiency and streamline operations. This is an ongoing battle, not a one-time fix.
While Generative AI is a hot topic, Philip notes how he is yet to find a concrete use case for finance teams. The tech will be revolutionary – but how does it translate into daily workflow improvements?
Another challenge Philip has observed is that some finance teams remain hesitant to fully engage with other departments. Philip encourages his team to build relationships across the company, both for the finance team’s effectiveness and their overall reputation within the organisation.
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