2026 | a Year To RewriteYour Finance DNA

See What You'll Learn

"Forget the scare stories about AI “taking over” finance. The smart money is on evolving our roles, and redefining your finance DNA!" Chris Argent, GENCFO

Right now, a lot of teams are still running on an old genetic code. Buried in reports. Swamped by month-end. Watching AI race ahead, while staying wired for control and compliance.

At this edition of GENCFO Talks, GENCFO Founder, Chris Argent introduces the new DNA that finance leaders are already using to evolve themselves and their teams.  

Common Challenges That Need Your Attention

• A fundamental shift is needed in our vision to address an invisible performance issue in finance.
• To reframe AI and automation as a catalyst for new finance DNA, shifting your team from “AI freeze” to AI-ready.
• What is happening in the UK, and how it is in the US. This is a global refining of the profession.
• To bake in habits around decision support, issues management and everyday learning, instead of bolting on one-off “transformation projects”.

It’s all about your team’s DNA.

Register now, and be the first in the US to hear how to build your future-fit finance DNA.

Here's What To Expect

GENCFO Talks are hosted by Chris Argent, Founder of GENCFO and ex-FD and Transformation Expert, who will make this a room you want to be in!

• GENius | featuring progressive, impactful and transformational finance leaders who are leading the change we all want to be!
• GENerative | game-changing ideas! Unlearn traditional rhetoric with content focused on the new finance DNA and Triple A capability - agility, analytics and automation.
• GENuine | showcases and celebrates the true changemakers amongst us with insight, best practice and case studies.