RIP ‘Transformation’.Why This Buzzword Must Be Retired

Here's What To Expect?

GENCFO Talks are hosted by Chris Argent, Founder of GENCFO and ex-FD and Transformation Expert, who will make this a room you want to be in!

• GENius | featuring progressive, impactful and transformational finance leaders who are leading the change we all want to be!
• GENerative | game-changing ideas! Unlearn traditional rhetoric with content focused on the new finance DNA and Triple A capability - agility, analytics and automation.
• GENuine | showcases and celebrates the true changemakers amongst us with insight, best practice and case studies.

See What You'll Learn

Diverse thinking from three experienced leaders and speakers;

• Val Elliott, UK Finance Director, Lavazza Professionals
• Aline-Laure Akpovi, Former Group CFO, Caudalie
• Matt Sledge, Senior Product Marketing Manager, Planful

The Theme | 'Transformation' | a marked change in form, nature, or appearance.'

Overused, vague, and often misleading, 'transformation' has fallen into the now overflowing buzzwords bucket. Because who would aspire to a singular 'change in form, nature or appearance' for their business?

Future-fit organisations don't need a one-off makeover. They need the capability to adapt, learn, and evolve continuously.

At this GENCFO Talks, we're consigning 'transformation' to the scrap heap. Instead, we'll explore what truly drives sustainable progress and competitive advantage: a culture of ongoing improvement, curiosity, and iteration.

Common Challenges That Need Your Attention

• Why a culture of "iteration" wins every single time, and why "keeping up" isn't enough
• The practical steps real leaders have taken to ensure they're always evolving their team
• How these leaders have motivated their teams to experiment, fail fast, and learn faster

By the end of the hour, you'll see why real change isn't a destination, it's a habit. And it's one your organisation can start building the second the webinar ends.