Tag: Performance Analytics

How performance management can work in the modern workplace

The finance manager spends around 60% of their week consolidating information-producing reports, rather than analysing the information that they’re producing. It’s all well and good having lots of data on company performance, but what, exactly, are you going to do with it?

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The myths around KPIs

I have been writing about performance measures for more than 20 years. In all that time, I have only witnessed minimal advances in the way companies go about using them. All too often, the assessment of measures is treated as an afterthought. They are regarded as a box-filling exercise to demonstrate that we have achieved a goal. But I believe they exist for a higher purpose – to help align the staff’s daily actions with the organisation’s critical success factors.

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Marketing is moving with the times – finance is stuck in the past

Marketing is doing what finance should have done a long time ago – it’s using digital assets and data to take action.

The marketing function is using platforms that record data in one place, allowing people to analyse that information and use it to make better decisions.

Those intelligent actions then feed more data into the system, which allows much more rapid development and iteration around what works, what doesn’t.

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