I can’t remember exactly when, perhaps around the end of the 1990s, the retailers that my old company sold to started sharing their EPOS (electronic point of sale) data with us. Think of it – every day (or even more frequently) we had records of how much we had sold and in which store. How useful would it be to be able to track the sales of our products on a daily basis? 

Continue reading “Big Data isn’t new – we just don’t know how to use it” →