Tag: measuring performance

Big Data isn’t new – we just don’t know how to use it

I can’t remember exactly when, perhaps around the end of the 1990s, the retailers that my old company sold to started sharing their EPOS (electronic point of sale) data with us. Think of it – every day (or even more frequently) we had records of how much we had sold and in which store. How useful would it be to be able to track the sales of our products on a daily basis? 

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Why technology won’t save us

If you’ve been reading my previous posts, you might be thinking: what about the things that we hear so much about these days when we go to conferences or read business blogs? The media is full of stories about Big Data, data analytics, data visualization, dashboards and more recently AI. Surely, they will have solved these problems? 

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