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Day Two of the Accounting and Finance Virtual Summit was curated by Generation CFO and included many of its members who wanted to support other members during the COVID19 lock down.

In this session, FP&A Expert, Mohamed ELRouby discusses how risks and allied uncertainties can be assessed and mitigated in current times.

He focuses on diversified businesses; Manufacturing, Contracting, Construction, Petroleum, Retail and more, pulling on two decades of experience of having handled diversified business both locally and internationally in family-driven groups.

Mohamed is joined by Anand Soni, Group CFO, AAB Tools Group and Bryan Lapidus, Director, FP&A Practice at the Association for Financial Professionals to discuss the wider learnings for individuals managing risk in finance.


The Accounting & Finance Virtual Summit was a 2-day summit with leading education and content for accountants and financial professionals in both practice and industry. It was put together by Practice Ignition, ACCA, Accountex and us, Generation CFO.

For help and guidance on how to tackle digital transformation in your finance team, get in touch by emailing [email protected] and we’d be happy to help.