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We have seen how planning, analysis and reporting have been so critical during time of uncertainty and disruption. Now, everyone in the organisation understands how important these key processes are.

And yet, our GenerationCFO.com research has revealed that we are not as good as we should be at these basic tasks. Especially planning, which could be argued is the most important of all as this is used to drive the business forward. Even those using enterprise planning solutions rated their processes as ineffective!

Why is this? What has caused this to happen? And, more importantly, what can be done about it.

In this short video, our Head of Research, Mark Cracknell answers these key questions and looks at why now is the perfect time for you to re-visit your key processes and the technology platforms that you are currently using.

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