Generation CFO LIVE brings together forward thinking finance leaders from some of the world’s biggest brands. It’s an opportunity to hear these digital finance pioneers have an open conversation about all things digital finance. Topics include implementing technology, winning over your team, developing the right skills, and modern leadership.

Here are some of the must-hear speakers at Generation CFO LIVE.

Paul Bedworth, FD, Ann Summers

Paul has worked for well-known and blue-chip brands in private equity, owner managed, SMEs and FTSE 100 companies. He will be discussing the easy wins that finance teams can take advantage of to make more of the tools they have. “By leading people, process and system change programmes, I have made a transformational difference to organisations, especially in delivering improved efficiency, working capital and business resilience.”

Jonny Jacobs, FD EMEA, Starbucks

Jonny is an award-winning Finance professional with a passion for mental fitness in the workplace. He uses the power of his lived mental health experience to champion the importance of mental fitness. In 2019, he became a trustee of the Mental Health Foundation. Jonny will talk about how we can truly support colleagues, friends, families and stakeholders through challenging times.

Louise Burke, MD, Open Data Institute (ODI)

Louise Burke will discuss the importance of data literacy at the summit. She combines her work as a finance consultant to a number of technology and media startup companies. Louise qualified as an accountant while working in practice and moved into business as a financial controller with Compass PLC. She then joined The Financial Training Group as divisional training director and Senior Management Accountant lecturer. Louise then became an examiner for a leading accountancy body for many years. After leaving the Financial Training Company, Louise worked as FD for a number of high-profile companies, such as Tornado Productions, Servecast, Setanta Sports and AMEE.

Woody Ruane, Finance Transformation Director, John Lewis Partnership

Woody will discuss the importance of having a growth mindset. Over the last 10 years, he has devised and driven the transformation of the John Lewis Partnership Finance function. It has gone from an ‘accounts dept’ into a high performing, prize winning and world class function. “By building and developing high performance teams and role modelling a mindset of continuous improvement, I build sustainable finance capability that supports business strategy and performance.”

Hayley Martin, head of reward, Costa Coffee

Hayley has a unique view on skills and talent and will be discussing the changing role of the CFO. “Leading the development and implementation of Costa’s global reward strategy, I partner with our local leadership teams to enhance the experience of our team members and align them all with the success of Costa and delivery of our ambitious growth plans.”

Andy Codd, senior consultant, Dell

Andy will be discussing business partnering in depth at GenerationCFO LIVE. He set up the #SITN (Strength in the Numbers) podcast to share finance and accounting stories. He also provides practical guidance on being a valuable and influential professional. “Getting an accounting qualification or finance certification is one of the best things to do to make a difference in our society,” he says. “It potentially gives us a position from which we can help businesses make better decisions for the good of their customers, suppliers, communities, colleagues and yes owners and other financiers too.”

Simone Collins, senior financial analyst, Sony

As an experiences business partner, Simone has plenty of insight into the changing skillset of financed accounting professionals. Simone has been in both regional and corporate FP&A roles in telecoms, technology and insurance industries. She supported partners in financial planning and analysis and business partnering. Originally from Macau in SE Asia, she is a Fellow of ACCA, a certified FP&A and has an MBA from Manchester Business School.

Talita Ferreira, NED, CFO, leadership expert, Authenticity Resolved

Experienced C-Suite executive Talita is taking part in two sessions at GenerationCFO LIVE; on the importance of a growth mindset and how to master post-COVID leadership. She has led and implemented award-winning cultural transformation programmes in multiple industries. She has more than 25 years of corporate experience with global brands in multiple countries. These include KPMG, Investec Bank, BMW and Ford Credit Bank Europe Plc. Talita published her first book, The Authenticity Dilemma Resolved® in 2016. She is passionate about mindset, engaging teams for high performance and purpose driven collaboration and inspiring change leadership.

Book your tickets for Generation CFO LIVE here.