“What innovations and trends lie beyond the digital frontier? To see clearly and stay ahead of the game, companies must work methodically to sense new possibilities and define their ambitions for tomorrow.”
“A decade ago many companies could achieve competitive advantage by embracing innovations and trends that were already underway. Today, this kind of reactive approach is no longer enough. To stay ahead of the game, companies must work methodically to sense new innovations and possibilities, make sense of their ambitions for tomorrow, and find the confidence to boldly go beyond the digital frontier.”
Download the full report from Deloitte here.