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Join Mark Cracknell (Head of Research, Generation CFO), and Mark White (MHR Analytics) for our free Deep Dive Webinar: How Finance Leaders drive Financial Workforce Planning today.

Date: Tuesday 14th December 2021
Time: 14:00 BST

For many organisations, our staff are the biggest asset. They are also the biggest cost, so effective workforce management is crucial to achieving financial goals. This means we must be able to plan for workforce costs, as well as analyse performance and make informed decisions. And, we must do this efficiently so as not to consume precious time and resources.

In this webinar, Mark Cracknell, Head of Research at Generation CFO, and Mark White from MHR discuss the complexities of financial workforce planning and the potential benefits of moving to a planning technology.

What will you learn from the webinar?

  • Why financial workforce planning and analysis is so important
  • How technology can play a significant role in delivering an efficient process
  • How this helps you deliver connected planning and xP&A
Mark Cracknell | Generation CFO

Mark Cracknell ACA – Head of Research, Generation CFO

Mark trained with KPMG and then worked in industry for 10 years in the UK and Europe as a Group Financial Controller, Finance Director and CFO. In the last 20 years, Mark has worked with, and partnered, with some of the leading software consultancies and vendors who provide solutions to finance.

With his knowledge of the solutions market and his hands-on experience of the workings of the finance team, Mark is able to provide a real and pragmatic insight into how technology can enable the transformation of the finance team. The aim is to help finance teams improve their efficiency and effectiveness, allowing them to add more value to their organisations.

Mark White | Generation CFO

Mark White – Lead Financial Performance Management Software Specialist. MHR

Mark has 20+ years’ experience in the Financial Performance Management space, working for software vendors like IBM, and subsequently, the software partner channel, helping businesses select solutions to progress their financial digital transformation journey, by calling on expertise gathered whilst working in Finance in the manufacturing sector and subsequently the ERP software space.

For the last 4 years Mark has worked at MHR, a leading provider of HR and Payroll solutions, to bring the best practices of financial digital transformation into the world of HR.