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Date: Tuesday 22nd February 2022
Time: 14:00 BST

The biggest challenges facing ambitious current or future CFOs can be narrowed down to three categories: people, data and digital.

Generation CFO has made it their quest to make them the heroes of the next generation of sustainable, high-performing businesses. To do so, we bring you our monthly Deep Dive Live webinar.

What is our Deep Dive Live webinar?

This is a chance to hear from CFOs and other finance leaders that are changing the world of finance. They can help YOU harness and leverage the power of people, data and digital.

Our 1-hour thought-provoking webinar is a time for us to come together as a community and get burning questions answered, so that you can go away and begin setting your own agenda.

We want change not for change’s sake, but for the good of people and business everywhere.

Financial reporting, whether for internal or external consumption, has long been one of the most challenging and costly processes for finance teams – it’s also the most important.

Get to know the Speakers

Chris Argent | Generation CFO

Chris Argent – Founder, Generation CFO

Chris Argent is Founder and Managing Director at Generation CFO – an organisation that guides businesses and individuals to reengineer themselves through our thought leadership, training and digital finance transformation.

Frustrated by poor systems, poor reporting and lack of time to work with the business, in 2009, Chris Argent set up a LinkedIn group looking for technology-minded accountants and finance professionals to help him out.

After moving from SME CFO to Enterprise Finance Transformation Lead, Chris experienced first hand advanced technology being used in multiple organisations and can see the massive potential for finance use.

The demand for digital transformation and strategic finance business partnering continues to grow and Chris believed pressure will be applied to CFOs to create a more data-rich, digital finance function, so started to collate and curate some of the most relevant information posted on his LinkedIn group to his blog, Generation CFO. The aim to bring digital native innovators in accounting together with the senior finance leadership change makers.