GENCFO DEEP DIVE – July 23, 2020 11:00 AM (GMT)


In a time of crisis and stress, the best advice is to focus on what you can control, and accept the rest!

Join Mark Cracknell, GENCFO Advisory and Daniele Marino, Soldo, to explore the importance of cash, costs and control in times of crisis. When so much is taken out of our hands, controlling what you can is key to the recovery phase.



Attend live to hear more on:

  • This simple but valuable approach to control
  • Reveal the top priorities to control in your business
  • Unpack the practicalities of cost and cash management during a pandemic
  • Discover some inspiring innovation stories brought about by the pandemic


Deniele Marino, Head of Product Development, Soldo

Mark Cracknell, Head of Research, Generation CFO

Christopher Argent, Founder, Generation CFO

This session is for finance leaders and managers responsible for managing the new “recovery business model” of cost control, cash management and sustainable business recovery.