Marketing is doing what finance should have done a long time ago – it’s using digital assets and data to take action.
The marketing function is using platforms that record data in one place, allowing people to analyse that information and use it to make better decisions.
Those intelligent actions then feed more data into the system, which allows much more rapid development and iteration around what works, what doesn’t.
Continue reading “Marketing is moving with the times – finance is stuck in the past”
Issuing an invoice is one of the best things in the world. You have done your job well and now you are on the edge of collecting the fruits of your long efforts. You only have to wait a little and all your pains will pay off – except if the payment was late…
Continue reading “Fighting Bad Debts Using Advanced Analytical Solutions: The Power of Predictive Warning Systems”
After talking to over 300 Finance professionals over the past couple of years either face to face or online, there still appears to be a lot of uncertainty and confusion out there relating to analytics and modelling.
Continue reading “Predictive analytics vs Financial Modeling”