One Mission, Many Paths

At GENCFO, our members share a common mission: to modernise finance, to champion change, and to build teams that go far together. 

All members are like-minded, but here’s the rub. While the mission is the same, the support is universal; the solutions to their problems are not.

A small and medium-sized organisation (SME) member and an Enterprise organisation member are often fighting the same fire, but with completely different hoses. 

The Common Mission

Every finance leader I meet, whether they’re leading a 5-person start-up or a 5,000-person multinational, is working on the same fundamentals:

• Agility: building a finance function that can flex, pivot and respond faster than the market.
• Analytics: elevating insight from backwards-looking reports to forward-looking action.
• Automation: freeing their people from labour-sapping processes to focus on the business, not just the books.
• Impact: stepping into the role of business leader, not just a finance operator.

This is the DNA of our members. This is the reason GENCFO exists.

The SME’s Path

For SME’s, the mission is lived in the trenches. Battle by battle!

• Resource-light, creativity-heavy: you don’t have deep budgets, so you hack, flex and adopt tech that is fast, affordable and scalable.
• Closer to the frontline: you are the business partner, strategist, and system admin rolled into one. The distance between decision and action is short, and that’s your edge.
• Culture-first: change can embed quickly, because your teams are smaller, closer-knit, and more open to experimentation.
   

SME members are the reluctant accountants turned business geeks, showing daily that traditional norms are our biggest risk.

The Enterprise CFO’s Path

Enterprise, on the other hand, live in a different reality.

• Scale as challenge and advantage: you have resources and global reach, but bureaucracy can choke agility.
• Change at scale: transformation requires sponsorship coalitions, multi-year roadmaps, and a relentless focus on governance.
• Technology as enabler and risk: you’re spoiled for choice, but integration, legacy systems, and adoption become your mountains to climb.

Enterprise members are the ones directing the disruption while ensuring the tanker doesn’t tip. 

Why Both Paths Matter | New Member Events

The mission is the same — agility, automation, analytics, and building the future of finance. But the solutions look different, shaped by company size, structure, and culture.

That’s why GENCFO brings together SME warriors and Enterprise heavyweights in one community. To give outside points of view and alternative answers, because when ideas, issues, and improvements collide across this spectrum, everyone wins.

And we are now going one big step further, and creating new SME and Enterprise cohort Power Hour events for both Pro and Exec Members.

In addition to this, we are evolving of CFO Tech 100 listing for SME and Enterprise, to act as a shortcut to solutions when the time is right for our members.

We know this will help members shape decisions, lead change, and build new capabilities that are specific to their needs and organisations.

Closing Thought

Whether you’re the CFO of a scale-up or an FC of a global enterprise, you’re not alone. The role revolution is not televised, but it is being architected in boardrooms, finance teams, and transformation offices every day.

Members are part of a movement.

The common mission unites us. 

The different paths enrich us.

If you’re ready, we’re with you.