In this episode of It’s Not All About the Numbers, Chris and Mike welcome Tariq Munir, finance transformation leader and author of Reimagine Finance. After 12 years at PepsiCo, Tariq now advises finance leaders on how to navigate the age of AI, data, and digital disruption. He explains how technology is democratizing access to information, changing the traditional role of finance, and pushing leaders to shift from controlling numbers to shaping narratives in real time.
The conversation explores why finance must step up or risk irrelevance, and why transformation is not a one-off project but a continuous state of change. Tariq shares his journey from corporate executive to author and LinkedIn Learning instructor, offering candid reflections on leadership, adaptability, and why curiosity and critical thinking are the skills every leader must keep sharpening.
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“Chris Argent isn’t here to play by finance’s old rulebook - he’s here to rewrite it.” From challenging outdated corporate thinking to rallying finance leaders around a more connected, adaptable future, the founder of GENCFO is leading a quiet revolution in how CFOs and finance leadership work, think, and influence. Chris Argent, founder of GENCFO, is a finance leader redefining the role beyond business partnering. A self-described “reluctant accountant,” he’s built a global community for progressive accounting and finance leaders who value connection over competition and action over tradition. Chris believes the greatest risk to the profession is clinging to outdated norms, and that mindset and adaptability outpace any technological change. His work champions leaders who turn new ideas into real-world change, blending people-centred strategies with new ways of working and technology. In conversations, he challenges, provokes, and inspires - proving that the future of finance belongs to those ready to lead it together.