The GENCFO Impact Masterclass Manual
Finance is no longer on the sidelines. It’s taking centre stage. The 2025 GENCFO Impact eBook captures that shift, offering standout lessons from this year’s Impact Masterclasses, designed not to inspire from afar, but to equip you for action.
At GENCFO, we believe transformation doesn’t start with tools. It starts with identity.
That’s why this ebook doesn’t just share what’s new. It dives into how we lead, why we adapt, and where modern finance teams create real value, while staying human in a digital-first world.
What’s Inside?
This isn’t theory. It’s frontline insight from finance leaders reimagining the function:
- How to stop reacting and start driving the business
- Where AI, automation and analytics truly elevate your role
- What human-centred leadership looks like in action
- How to build a finance team that’s adaptable, influential, and impossible to ignore
The Masterclasses underpinning this ebook were designed to cut through hype and focus on what matters: clarity of purpose, confident leadership, and continuous evolution.
You’ll hear directly from leaders, Chris Argent, Julie Wong, Myles Arnott, and Ashok Manthena on building future-ready finance functions, where strategic thinking and data-savvy execution go hand in hand.
Author
“Chris Argent isn’t here to play by finance’s old rulebook - he’s here to rewrite it.” From challenging outdated corporate thinking to rallying finance leaders around a more connected, adaptable future, the founder of GENCFO is leading a quiet revolution in how CFOs and finance leadership work, think, and influence. Chris Argent, founder of GENCFO, is a finance leader redefining the role beyond business partnering. A self-described “reluctant accountant,” he’s built a global community for progressive accounting and finance leaders who value connection over competition and action over tradition. Chris believes the greatest risk to the profession is clinging to outdated norms, and that mindset and adaptability outpace any technological change. His work champions leaders who turn new ideas into real-world change, blending people-centred strategies with new ways of working and technology. In conversations, he challenges, provokes, and inspires - proving that the future of finance belongs to those ready to lead it together.