Become anAmbassador

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We’re the world’s biggest independent community of accounting and finance professionals with one mission… to make current and future CFOs the heroes of high-performing businesses. To do that, we need you.


Shaping the next generation of finance leadership.

In the grand scheme of things, digital-first CFOs are still a relatively new concept. You know they exist, we know they exist, but others don’t. GENCFO Ambassadors are instrumental in helping us raise awareness to:

  1. Welcome more next-generation CFO enthusiasts into our community. If you’re an Ambassador you’ll have seen the benefits first-hand and we don’t want to deprive others of that, right?
  2. Define the role and bring the next generation into it. The more people that know about digital first CFOs and teams the more prominent it will become. That means more talent, more recognition, and more influence.
  3. Get Digital a seat at the table. You could say it’s only a matter of time until digital first CFOs are understood by every member of the C-suite. We want to make that time now.


The characteristics of a GENCFO Ambassador.


It’s an outrageously overused word, we know, but we want people who’re genuinely excited by and committed to digital-first finance function - because we are, and our ambassadors need to reflect our values.


Don’t worry, we’re not asking for blood, sweat or tears. At the core of being a GENCFO Ambassador is helping to spread the word, so we’re after people who already are, or pledge to be, part of online conversations.


Real change takes time and we want people to join us for the whole journey, not just one stop. Being an Ambassador won’t consume your time, all we ask for is a lasting, two-way relationship.


It’s not just all take...

We give a lot back too. Here are just some of the benefits of being a GENCFO Ambassador:

📚 Early and exclusive access to new products and reports

📢 Reciprocal promotion on our site and social channels

👋🏻 Welcome group to kick start your role when you come on board

🔶 Actual input into shaping the future of GENCFO


What we ask for in return.

1️⃣ You help us shout about our work on social media

2️⃣ You contribute to our website at least twice a year - whether that be with an article, in a podcast, or through a webinar or event

3️⃣ You help us out now and then by supporting our new releases. And that’s it. Sounds like a pretty sweet deal, huh?


Become a GENCFO Ambassador.

Want to join this exclusive bunch? Then we just need a few details from you:

In the meantime, if you’ve got any questions, drop us a line at [email protected] or find us on the Community.


Not the right fit for you?

Not a problem. Here are a few other ways you can get involved:

📝 Contribute an article to the site

🎙 Host or guest in a podcast

👋🏻 Join the Community

📢 Speak at an event


The small print:

Please note, as we receive a large number of ambassador applications unfortunately we aren't able to accept everyone onto the program. We also reserve the right to remove ambassadors from the program at any time should we feel we no longer have a mutually beneficial relationship. It is also the individual ambassador's responsibility to keep us up-to-date with any changes to their circumstances e.g. starting a new job.