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We are Generation CFO

We show you what great looks like. Then we get you there.

Since 2009, we have guided businesses and individuals to reengineer themselves through our thought leadership, training and digital finance transformation. As a remote, agile company, we are a global team with an international mindset.

We provide companies and teams with all the essential resources to develop their digital finance function capabilities, validate their decisions and demystify information around digital finance, finance transformation and digital transformation.

What Makes Us Different?

We are independent | We are practitioners | We are a community

Our brand is built on our integrity, experience and knowledge. Our team has worked for some of the world’s leading accounting and finance organisations and digital finance functions.  And we’ve been around since 2009 as a digital community for finance leaders (yep, that’s five years before Power BI went live and two years before Zoom went zoom).

Over this time, we have built a professional community with award-winning global partner events and global accounting and finance institution recognition.  Our website includes The Shift where we interview the world’s most influential finance innovators – such as data-enabled CFOs, transformation gurus and advanced technology company founders – and we distil their insights and experience into our content, research and training.

Our Team


Christopher Argent

Founder & MD

Mark Cracknell

Head of Research
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Natalie Lake

Head of Community

Mark Rowland

Digital Editor
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Andie Choate

Project Manager
charley Elizebeth

Charley Elizabeth

Content Manager

Our Misson

The Generation CFO Platform

Explore our wealth of resources to help you achieve digital finance function excellence.

Digital Finance Function Programme

Highly-customised, blended learning programmes that bring together world-leading expertise.


From tactical projects to digital transformation, we’ll help you achieve digital finance function excellence.

Online & In-Company Training

Training to help you meet your digital finance transformation and organisations needs.

Our Story

Frustrated by poor systems, poor reporting and lack of time to work with the business, Christopher Argent sets up a LinkedIn group looking for technology-minded accountants and finance professionals to help him out.



After moving from SME CFO to Enterprise Finance Transformation Lead (to be part of the solution, not the problem) Chris experiences first hand advanced technology being used in multiple organisations and can see the massive potential for finance use.  The LinkedIn group grows to 40,000 members.



The demand for digital transformation and strategic finance business partnering continues to grow. Chris believes as business demand increases, more pressure will be applied to CFOs to create a more data-rich, digital finance function.  Chris starts to collate and curate some of the most relevant information posted on his LinkedIn group to his blog, Generation CFO.  The aim to bring digital native innovators in accounting together with the senior finance leadership change makers.



As finance transformation started to include intelligence automation, advanced data analytics and visualisation and UX projects, Chris saw the need for a unifying framework to bring together traditional accounting and finance with the new data-enabled digital finance function, and developed the Digital Finance Function Model (DFFM) and established education events and networking meetups to establish GenerationCFO.com as the go-to platform.



Generation CFO expands its team to deliver daily original content and information to its community, to launch its FiMIND community and partner with the Top 100 technology vendors relevant to the DFFM.  Our combined communities are now c. 100,000 members.


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Contact Us

Whether you want to access our resources, book our analysts, explore training options or just say hello, we are keen to hear from you.