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We are Generation CFO

Our Misson

What is Generation CFO?

Simple answer: We are a digital community with a difference

Still confused…? 

Generation CFO is the leading and largest community within the accounting and finance industry worldwide.

Chris Argent, MD and Head of Community and Mark Cracknell, Head of Research have both worked for some of the world’s leading accounting and finance organisations and digital finance functions. Through insight and partnership from leading industry voices, our site and events provide insight and practical guidance to be the leading destination for industry finance professionals, including CFO’s, Financial Controllers, Senior Finance Managers, FP&A, Commercial Finance and financial decision-makers.

We’ve been around since 2009 as a digital community for finance leaders (yep, that’s five years before Power BI went live and two years before Zoom went zoom). Over this time, we have built a professional community c. 100,000 members.

We’re a digital community and here for you to learn and discover everything you need to begin your digital transformation journey. Whatever your learning style, we have something for everyone… whether that be through ‘The Shift’ our thought leadership content on the website, our accounting and finance podcast, networking with your peers through our FiMind community or attending our educational events to learn from experts in the industry, the options are endless.

Keep checking in with us because Generation CFO is about to get even better!

The Generation CFO Platform

Explore our wealth of resources to help you achieve digital finance function excellence.

Digital Finance Function Model

Thought leadership which brings you and your team together with world-leading expertise.


From tactical projects to digital transformation, we’ll help you achieve digital finance function excellence.

Online & In-Company Training

Training to help you meet your digital finance transformation and organisations needs.

Our Team


Christopher Argent

Founder & Head of Community

Mark Cracknell

Head of Research

Bunny Richings

Chief Operating Officer

Ryan Crawley

Marketing Manager

Our Story

Frustrated by poor systems, poor reporting and lack of time to work with the business, Christopher Argent sets up a LinkedIn group looking for technology-minded accountants and finance professionals to help him out.



After moving from SME CFO to Enterprise Finance Transformation Lead (to be part of the solution, not the problem) Chris experiences first hand advanced technology being used in multiple organisations and can see the massive potential for finance use.  The LinkedIn group grows to 40,000 members.



The demand for digital transformation and strategic finance business partnering continues to grow. Chris believes as business demand increases, more pressure will be applied to CFOs to create a more data-rich, digital finance function.  Chris starts to collate and curate some of the most relevant information posted on his LinkedIn group to his blog, Generation CFO.  The aim to bring digital native innovators in accounting together with the senior finance leadership change makers.



As finance transformation started to include intelligence automation, advanced data analytics, visualisation and UX projects, Chris saw the need for a unifying framework to bring together traditional accounting and finance with the new data-enabled digital finance function, and developed the Digital Finance Function Model (DFFM) and established education events, a podcast and networking meet ups to establish GenerationCFO.com as the go-to platform.



Generation CFO expands its team to deliver daily original content and information to its community, to launch its FiMIND community and partner with the Top 100 technology vendors relevant to the DFFM.  Our combined communities are now c. 100,000 members.


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Contact Us

Whether you want to access our resources, book our analysts, explore training options or just say hello, we are keen to hear from you.